If you are as curious, diverse and intrigued as we are,
When you love the platform but the brand is an enigma!
Overheard at TVE London HQ: “Thanks, I got it on Vinted, only…
Convenience lenience: The only way I manage the juggle
This turn of phrase cropped up in a strategy session last week…
Women’s sport is booming – what does it mean for brands?
In the US and the UK, viewership and attendance for of women’s…
A comparative journey through time: how tech has made travelling easy
I’ve accidentally taken part in an experiment. By putting myself in a…
Angels or Hedonists: Myth-busting Gen Z and their drinking habits
The growth of the low & no category across different markets, as…
Gen Z Socialising Trends
We’ve noticed 3 trends that highlight the emerging differences in how Gen…
Leveling Up: The Rise of Female Gamers and Overcoming stereotypes
In recent years the gaming landscape has experienced a notable increase in…
AI for All: Shaping a Future with Inclusive Intelligence
AI influences everything from how we manage our homes to how we…
The sadly reduced value of a gaming wish; from benchmark to target
Recently, while discussing game development, I was made aware of a trend…
The end is nigh for the dead lion.
What many people believe was the world’s strangest brand icon looks set…
Super Bowl LVIII Advertisements
Patrick Stewart, Drew Barrymore, David & Victoria Beckham, Lionel Messi, Christopher Walken,…
The Greatest AD for the Super Bowl in NFL History
CBS News has dubbed Taylor Swift as “the greatest ad for the…
Don’t get anxious, get thinking.
When you read the title of this little piece what were your…
The Rising Presence of Female Gamers: Breaking Stereotypes in the Gaming World
In the dynamic world of gaming, a notable shift is taking place—a…
The Rugby World Cup: A conversation for Asahi
Personally, there are two things that come to mind when I think…
The Mobile Gaming Craze in Asia: Unveiling Its Secrets
In the not-so-distant past, the world of gaming was ruled by consoles…
Unleashing Creativity: The Rise of the underdog (and a Consumer-Centric Social Media)
In the ever-evolving landscape of social media, a quiet revolution is stirring.…
Successfully rebranding, Best practice – is Elon Musk doing it right?
For companies looking to evolve their identity and maintain relevance in the…
Twitter to X: Mid-life crisis, or strategic move from Elon Musk? Exploring why companies migrate brands.
In the first installment in our series on brand migration, we explore…
From Personalization to Homogeneity: AI in Filmmaking
With the emergence of AI/ML that enable creation without human creators, concerns…
The future looks bright – but does it sound it?
As part of TVE’s series on sound, our consultants explore the impact…
The Sugar Crash: performance marketing loses its sweetness
Since SXSW back in March, I’ve seen more and more cracks appear…
Up, Up, and Away: TikTok, Brand Voice & the Rise of Ryanair
We’ve all witnessed the social media glow-up of budget brands in the…
How to create advertising that drives change.
#1 IMPACT. No one gives a flying fig about the advertising you…
Transforming the travel experience with AI: Why your brand is more important than ever
AI hardly needs much of an introduction anymore. Since ChatGPT was unleashed…
Thorns on the garden wall
The clouds of change appear to be squatting ominously over the horizon…
Will AI change what creativity looks like?
The year is 2010 and I've just graduated from film school. Graduating…
A case for embracing radical life-long learning
Here at TVE we periodically encourage our clients to consider if the…
The Sounds of the Office Have Changed: Now What?
The sound of a bustling office is a familiar audio hook. Often…
Don’t panic: How brands can navigate the cost of living crisis and come out stronger
As consumers navigate the cost-of-living crisis, budgets are boss. When it comes…
Crowning Glory: Brands, the Coronation, and the Evolution of Limited Time Offers
The time is fast approaching! Whether you’re a loyal monarchist, or just…
How can new media avoid the mistakes of the Hollywood Studio System?
In recent years, it’s felt like Film and TV studio mergers and…
Welcome Frank Chen
I joined The Value Engineers because of their innovative marketing strategies, substantiated…
Welcome Andrea Conner
Hi, I'm Andrea Conner. I'm ambitious and passionate about everything creative -…
God of War and Accessibility in Games
Santa Monica's God of War (2018) made a franchise fan out of…
On a knife’s veg – is this the end of the meat alternatives boom?
Meat alternatives have been booming in recent years, with brands promising all…
AI has a systemic bias problem – can it also be part of the solution?
We’re seeing the early signs of a massive wave of AI-disrupting industries. …
More than just a night for sports
For nearly 60 years, the Superbowl has been considered to be one…
Lunar New Year: What can it tell us about the future of the brand world’s cultural calendar?
As we move into the full swing of 2023, Lunar New Year…
Double-edged swords or a threat to inclusion?
Exploring the consequences of hybrid working we may not have predicted. Some…
Is Social Media A Space That Can Ever BeReal?
As I finish a set of squats, I catch a glimpse of…
When It Comes To Alcohol Innovation, Don’t Forget The Format!
With alcohol it's never just been about what you drink, but also…
Throwback Thursday: The changing face of exercise
During the pandemic, a set of exceptional circumstances completely overhauled the way…
Part 3: Sustainability: Good, But Good Enough?
When it comes to taking meaningful steps to be more sustainable, regulatory…
Part 2: Sustainability: What really forces brands to act?
“Real change will only happen with legislation” As a company at the…
Part 1: The Patagonia Effect: changing the tides on climate conscience?
Patagonia hit the headlines last month with the dramatic announcement that the…
Finding Value In An Evolving Customer Journey
The market landscape can sometimes reflect the movement of natural geology: tectonic…
Smarter Commerce – smoother shopping experiences
Have you had any spookily good experiences when buying something online recently? …
Welcome Flavia Cotini
Two topics have always reigned over my personal interests: people and storytelling…
Welcome Ed Bowden
I’ve always been interested in what makes people tick. This interest guided…
From URL to IRL; How is TikTok changing the way people access what’s new
Largely forged in the fires of lockdown, where early TikToks documented the…
I scream, you scream, we all scream for suncream: how brands and marketing have changed the conversation on cool
Juicy Couture and low-rise jeans are back in our wardrobes, but not…
Peak Subscription: Navigating the Turbulence Ahead
In recent years, it’s felt like nearly every brand in the known…
Can’t code / Won’t code? No worries… Meet: No-Code.
Businesses of all sizes are building their own custom apps, databases, workflows…
Welcome Charlie Parrington-Tyler
I’m delighted to join the friendly and welcoming team at The Value…
Connection, Creativity, And Consciousness – The Importance Of Celebrating Queer Culture.
Pride month is an opportunity to draw attention to consciously engaging with…
To understand the ‘must-haves’ from the ‘nice-to-haves’: brand sensitivity is crucial in a time of crisis
Last week, we discussed just how important it is for brands to…
In a time of hyper-uncertainty, the only “new normal” is change
BRANDS UNPREPARED FOR CONSTANT CHANGE WON’T HANDLE MARKET VOLATILITY The “new normal”…
A Platinum opportunity for change – Part 2
The Royal Warrant: the great revival or the great resignation? Look closely…
A Platinum opportunity for change – Part 1
The Queen’s Coronation: A catalyst for Television When the fresh-faced, 25-year-old Elizabeth…
Clarity in crisis: changing the narrative on sustainability
There’s a serious problem in solving the climate crisis. Despite the countless…
The Highstreet in 2022: Towards Demise or Resurrection?
The plight of the high street is a topic bound to draw…
Zero Discrimination: The Importance of Unconscious Bias Awareness
“Discrimination is not done by villains, it’s done by us” says Vivienne…
Winners and Losers of the New Working Week
As we begin to exit pandemic restrictions, it seems we've adopted a…
The Importance Of Black History Month For Me
How important is Black History Month, really? Growing up in Kenya I…
Dropping the Icon: Tom Burrell
The story of the Marlboro Man Tom Burrell is rightly a truly…
What side of TikTok are you on?
Algorithms have been a part of our lives for decades. They are…
Dating Apps: The Pursuit of Love (and Growth)
It’s February and love is in the air, but that’s not the…
Queens of Africa; The power of representation
Representation and recognition matter. In 2015, our branding expert Giles Lury wrote…
The Queen’s Jubilee: What has really changed in 70 years?
2022, the year of the FIFA World Cup, Winter Olympics, and of…
Lost the plot or found their way?
Is purpose a distraction or a perquisite for brand success? Terry Smith…
Welcome Annabelle Turner
A specialization in Brand and Marketing more often translates into a knack…
The Ghost of the Christmas Future
Our Christmas series has shown that not even the most characteristic components…
The Ghost of Christmas Present
When we talk about traditional Christmas, images of turkey, mince pies, presents,…
The Ghost of Christmas Past
When we talk about traditional Christmas, images of turkey, mince pies, presents…
Shockwaves: How to Future-Proof Your Brand-Thinking
Why Thinking the Impossible Has Never Been More Important So, there’s change,…
Why personal care is stepping up for our minds and not just our skin
Beauty and Personal care is a category on a mission. Over the…
Nootropics and the Growth of Functional Beverages
Introduction Whether growing muscle, losing fat, or improving digestion, food brands offer…
What gaming brands can bring to climate change initiatives like no one else can: fun
With Cop26 on our minds, we at TVE have been thinking about…
The 5 biggest trends in sustainability in marketing
With COP26 drawing to a conclusion, we felt it was an appropriate…
Reimagining Fandom and the Future of Music Streaming: Who Will Be First to Win?
For consumers, music streaming ushered in a whole new era, and everything changed. It was a revelation, and still is.
Brands Without a Playbook: Mental Health, Social Media & Navigating Complexity
What would you do if you found yourself in a starring role that you never auditioned for?
Working Holidays
Now that many employees can work from anywhere with Wi-Fi or a phone signal, working holidays are more popular than ever.
Welcome Rose McLelland
More questions than answers, a world turned upside down, and an interest…
Is the streaming entertainment industry ready for the next generation of fans?
As September draws to a close and the final quarter of the…
The Millennial Period
In June 2020, I reflected on how stagnated the mainstream menstrual care…
Is the future of flying flexible?
From when the booking page finally refreshes, to when that rowdy stag…
Welcome Devin O’Brien
I strongly believe that true insight goes beyond just understanding what the…
Co-op: The Brand taking Community Spirit to the Next Level
A sea of half-flooded tents, the sky sparkling with a haze of…
What the pandemic has taught us about sustainability and ethical purchasing.
The sustainable purchasing movement that wages a war on single-use met its…
Making a Play for Connection, Competition and Co-Creation: Where Could Gaming Go Next?
A year of stay-at-home mandates, quarantines and new routines forced the many…
What does the future hold for video game live streaming?
After a surge in the pandemic, how will the biggest platforms maintain…
Has the time finally come for good video game adaptations?
After one-too-many disappointing video game film adaptations, there are signs of hope…
Why do we still need Pride in 2021?
This month is Pride Month, and the opportunity to celebrate the LGBTQIA+ community…
A Netflix series not intended for bingeing…
Mental health and wellness tech has taken off in recent years, using…
Listen Up – Podcasts
Beyond talk and personality to moments of audio narrative eloquence? – the…
The changing face of exercise: how tech is changing the way we move
The exercise industry has been shaken up over the last 12 months…
Brand disruptors – a lucky hand or a quick draw?
Are disruptor brands changing consumers behaviour – who is winning the battle…
Priya and Dave’s first year at TVE
Joining TVE Early 2020, Priya and Dave’s first year has certainly been…
Strava saw huge growth in 2020, but where next?
Competitive social media or premium athletic tracking? Or something else? We’ve seen…
Why we’re all subscribers now
Driven by necessity I hardly need to say this but didn’t the world look…
A fourth age of medical branding
A new generation of medical branding will bring new challenges and new…
Apple Arcade Revisited: Xbox, mobile and cloud gaming
Apple and Microsoft collaborating? In 2020, anything’s possible. On the back of…
1st Year Anniversary: Caroline & Dan
Joining TVE last September, Caroline and Dan’s first year has certainly been…
Are Content Creators where the money’s at, or is it the Prosumers more broadly?
Firstly, what’s a Content Creator? Take, for example, a YouTuber who creates,…
What’s really at the heart of the new Apple Watch Series 6?
‘I believe, if you zoom out into the future, and you look…
YourPret: An irresistibly delicious deal?
Up to 150 coffees a month for £20 – but what’s in…
The Scrapping of a Slogan: Is fairness a price worth paying for?
Since 1925, fairness has been heralded by John Lewis as their core…
Why health brands need a triple win
The need to re-consider purpose and principles in an ever changing COVID-19…
Show me the…Value
5 top tips for creating and testing powerful propositions in healthcare and…
Disney+ X Hamilton; Were you in the room where it happened?
Most people know July 4th for the American celebration of Independence Day,…
Consumer segmentations should tell you the “why” not just the “what”
In the world of big data, it’s tempting to think that every…
Last orders at the bar
What might Covid-19 mean for the future of the on-trade? Think back…
To Sequel or Not 2 Sequel ?
That is the real question
Videogame sequels rinse franchises and milk audiences! (Or do they…?). We asked…
Less haste, more speed
“Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire…
The Accelerating Privacy Debate and What MedTech can do about it
Covid-19 is rapidly accelerating the debate around privacy and personal data. For…
About Bloody Time: the brands shaking up the stagnant feminine care category
Today is Menstrual Hygiene Day. It aims to break down stigma and…
Keeping the spirit of travel alive in Covid-19: futile time-filler or brand opportunity?
Keeping the spirit of travel alive: futile time-filler or an opportunity for…
Remote working: giving us the human perspective
Is lockdown and remote working changing our approach to work? In the…
Why 8D is making (sound) waves in the music market
Recently I was forwarded on a message on WhatsApp which read: “Listen…
Why drinking a toast to your good health is taking on a new meaning
How an evolving consumer is driving change in the low and no…
Shift to Seasonal, Grow your Own, Accelerating Flexitarian
How new consumer behaviours will change how we cook and eat Our…
Lessons on a winning fitness app from a FIIT fangirl
I’ve had my eye on virtual fitness for a while, but it…
It’s Ready Steady Cook meets Hunger Games: The New(ish) Weekly Food Shop
Will the top-up-shop generation be converted to the weekly shop of yore?…
Throwback to FOMO
Is life online quashing perennial social anxiety? Remember… what it used to…
Reducing food waste, Championing improv, Trash cooking
How new consumer behaviours will change how we think about our food…
Better Digital Platforms, Slicker Omnichannel Experiences, More Community-Focused
How consumer behaviours will change the world of fitness Our world is…
Shelves in the time of a health revolution
What should brands be doing to appeal to changing views of health…
Connectivity in the age of COVID-19
The largest remote working experiment that the world has ever seen: COVID-19…
Virus Tracking App helping the NHS – developed by King’s College London
An app that tracks the symptoms of Covid-19 in the UK has…
Hackney Halfers: Meet the Team
Lucinda Toole 1. What gets you up in the morning? Normally, my…
Exstream Sport: how digital platforms are doing more of the heavy lifting in the consumer fitness industry
Soul Cycle’s in-home spinning bikes have just become available to pre-order as…
Put the kettle on – TVE’s take on a Black Tea revival
As a non-tea drinker but a former History student, I was surprised…
How beauty brands are navigating complexity around modern femininity
The struggle to find meaning in the diversity of womanhood In an…
Women of Wonder: Four superheroes driving gender equality one step at a time
Marcia Kilgore 1. Why is she a hero? Marcia, the serial entrepreneaur…
Welcome Kara McCartney
Kara McCartney leading The Value Engineers in building brands and driving change.…
What to look out for at SXSW 2020
We’re now nearly 3 months into 2020, which means it’s time for…
Millennials are procreating; getting our heads round Generation Alpha
Newsflash: Millennials aren’t that young anymore. And they’re also not the most…
Think Small Play Big: What would start-ups change if they worked for a big brand?
We spoke to start-up marketers about what they would change about the…
Think Small Play Big: Balancing Research with Risk
Most big brands today use insight as a cornerstone of their marketing…
Hey Alexa, who’s on Table 7? Key learnings from The Restaurant Show 2019
A morning immersing myself in the latest trends in restaurants and casual…
Staycations: Why are they ‘taking-off’?
Most people go on holiday to relax and try something new; whether…
Thinking Small, Playing Big: Understanding Start-up Culture
Everyone’s heard the phrase “Culture Eats Strategy for Breakfast”, said by Peter…
Thinking BIG, playing small – Minecraft tops 100 MM players
Minecraft continues to build on the blocks of its creative heartland, announcing…
Apple Arcade: is this the Future of Gaming?
At $152bn a year, gaming is the most profitable form of entertainment…
TVE welcomes Caroline Camm
Just over a year ago, I had finished an eight-week summer internship…
What can big brands do to stay on top
Big FMCG brands should be learning from start-ups and thinking small within…
CHEERS: four beer brands doing great things!
Throughout these long summer days, our minds have turned (inevitably) to beer.…
The evolution of the flavoured water market
What next for the category as it continues to mature? Health conscious…
The consumer-centric revolution of healthcare; is med-tech innovation the answer?
Until recent years healthcare was an industry structured around the institutions providing…
The Great British Staycation: No car? No problem
It’s not new news that young people have an increasingly insatiable appetite…
The age old struggle between function & emotion in the snacking & beverages categories.
What role can emotion in an increasingly functional category? There are few…
4 Hot Spots from London Craft Beer Festival 2019
Last weekend I had the joy of indulging my love of beer…
BA Flight of the Future: when will the aviation industry get disruptively divergent?
Last Friday, the TVE Travel & Lifestyle team took a trip to…
The Great Summer Staycation: how can National Trust mark its territory?
Going on a great UK holiday is fast becoming a badge of…
The Savings & Investment Challenge
When we spoke to TVE about their biggest money questions, concerns and…
Walk through the world with your eyes open: what’s new in the snacking aisle
Like any brand consultant worth their salt, at The Value Engineers we…
The Subscription Hunger Games; who wins, who loses?
In our recent study we found that 2/3 of respondents were currently…
Stitch Fix: A Subscription or a Prescription?
I’m an avid subscriber. I love trying new beauty products so I…
We went to the Clean Vic, Sainsbury’s 100% low & no alcohol pub, here’s what we thought…
A great way to spend an hour, but what does the Clean…
Our Top 5 Sustainability Ideas
What can FMCG brands learn from our current favourite sustainable business practices?…
Blackberry’s demise and the perils of ignoring category disruption
How having a rigorous understanding of your category can enable you to…
Category Growth Agenda: Beware, the Fortnite affect
The value of thinking beyond straight-line growth projections This blog is part…
Subscription Services Fact Pack: Everything you need to know
Subscription services are spreading to an ever wider variety of categories, and…
Category Growth Agenda: don’t be scared of competitors, embrace them!
Why taking the category view means you can embrace competition This blog…
Category Growth Agenda: helping brands navigate an uncertain future
What will your category look like in 5 years time? Will you…
Peloton: Aspiration or inclusivity?
If asked to come to name an inclusive lifestyle or fitness brand,…
How can airlines credibly respond to the climate crisis?
Airlines sit in a tricky position. On the one hand, they facilitate…
Pokemon Sleep: a strange brand fit or a wellness revolution?
In the summer of 2016, try as you may, Pokemon Go was…
‘Peak subscription’ is coming
Spotify. Netflix. Amazon Prime. Oddbox. Apple Music. These are the subscriptions currently…
When the Huawei dust settles, where will consumers stand?
Huawei is the second biggest phone manufacturer in the world (bigger than…
Expert Panel on Transforming Childcare
Creating a new vision for childcare In an effort to apply what…
The World’s getting smaller – we’re eating it up fast
As we stumble and bumble around Brexit, as Nationalism and protectionism sweeps…
Shades of Sunshine – The colourful cues that make our food feel good
Summer is here. No, really, it is. Stretching out before us like…
Innovation that makes noise
In the context of the London Food and Drink Conference 2019, we…
Veganism; myth busters and reality checks
It’s funny; with all the noise about it, you’d think the entire…
Would you let Alexa order your medication?
“Alexa, order my meds” Amazon’s acquisition of American online pharmacy company PillPack…
The Secret to Success: 5 top tips from Jeni Mundy on how to succeed as a woman in finance
On 16th May, I had the pleasure of attending a Women in…
And the DNA test reveals… pt.1
Today marks the 66th anniversary of the discovery of DNA’s double helix.…
T&L Focus on Finance: The New Normal: who will break the financial services copycat cycle?
New and updated financial products have been making headlines in recent weeks.…
Sustainability doesn’t have to be a compromise
How brands can take the effort out of making sustainable choices There…
Helping with the challenges of sustainability; make it cool
Sustainability used to have a perception problem. Concerns about the environment used…
Helping with the challenges of sustainability; make my little gestures count
Sustainability can be doubly cool because Sustainability can deliver a mighty win-win…
Voice Activation Interviews and Insights.
The TVE tech team wanted to better understand how Voice Activation is…
Why it’s hard to be a good person
The challenges of sustainability and what brands can do about it In…
Don’t put Baby Boomers in the corner! Are digital banks focusing too heavily on millennials at the expense of older customers?
The theory goes that older customers are all fierce supporters of bricks…
TVE responds to the launch of Coke Energy
As Coke looks to clip Red Bull’s wings with the launch of…
Pain Relief and the Death of OTCs
Let’s Move Past Pills “But is there real innovation in your category?”…
The hills are alive with the sound of tourism… but is this necessarily a good thing?
Film tourism is not a new phenomenon. Salzburg is said to attract…
The tale of two wearables: Fall Alarms vs Apple Watches
If we asked people to name the first ever wearable, I’m betting…
Top 5 takeouts from SXSW 2019
Robots aren’t going to steal our jobs It’s official: Robots are here…
Inspiring Innovation
Latest book from brand expert and author Giles Lury tackles how brands…
SXSW Newsflash: Why tech will save the wine industry
The wine industry is still on the up but data from the…
SXSW Newsflash: By next year we’ll all be using QR codes
I’m not kidding, the funny little square thing that nobody ever really…
SXSW Newsflash: Esports is real sports, what the traditionals can learn
In a world where the viewership of the League of Legends grand…
SXSW Newsflash: Technology empowers patients like never before
This health tech session was optimistically titled ‘Next Gen technology inspires healthier…
SXSW Newsflash: Video Games aren’t Killing our Kids
One of the most impactful points from day 1 was made by…
Lurpak Softest: the first Game of Growth success story
The recent launch of Lurpak Softest, a new butter by Arla designed…
Is eating out the new raving? What Pacha Group’s new London foodie pop up says about next generation evening entertainment
The London pop-up scene is about to get a sprinkling of Ibiza,…
McVitie’s innovates into permissible snacking
One of our favourite ‘best things since sliced bread’ posts This week,…
Innovating with the old: The Aussie Direct Story
One of our favourite ‘best things since sliced bread’ posts Next week,…
A battle for hearts and minds:
Exploring the role of function vs emotion in the world of soft…
SHP – our new charity partner
TVE are delighted to announce the launch of our new charity partnership…
Looking S’well: How a water bottle maker is showing FMCG brands how to look on a shelf.
When it comes to pack design, the same fundamentals have applied for…
Direct Relationships: The power of going direct to consumer in FMCG
In recent years, the direct to consumer market for FMCG products has…
Alexa – what’s stuck?
We’ve reached a point with in-home assistants where their presence in our…
Unilever gobbles up Graze
The news of Unilever buying healthy snack brand Graze is perhaps unsurprising.…
Fitbit fear, can we all please just chill the f**k out!
In January this year, The Times published an article telling us that…
Consumers want to take shorter, more frequent holidays in the UK this year. How is your brand supporting them in their quest to find the perfect staycation?
Last week, we asked 3000 consumers in the UK what steps they’d…
The meat eater did Veganuary: how’d it go?
Veganuary: the annual tradition of shunning all meat, fish, dairy and other…
How brands can save our lives
Sedentary lifestyles are having a devastating impact on our health. So much…
Consumers are setting big health and wellness aspirations for 2019. How Is your brand helping them get there?
As January rolls to a close, and thousands across the UK pick…
Pay as you drink: The rise of subscriptions in FMCG
We continue our investigation into Resolution beating brands and products One of…
5 Things to learn from the Pat Val saga
Beyond fraudulent accountancy practices, here are 5 things we can learn from…
Health in the Hands of Consumers: The impact greater health knowledge has on consumer choice
We continue our investigation into Resolution beating brands and products For decades…
Veganuary is a fad, but flexitarianism will stick around for years to come
Like all fads, Veganuary spread really quickly, and received a great deal…
CES 2019 and the rise of cloud gaming
CES 2019 has brought with it the same raft of new gaming…
The Value Engineers react to Black Mirror: Bandersnatch
Watch this video to see how a few of our Engineers reacted…
Driving innovation through CES
Planes, claims and automobiles are all the road-rage at CES “Hey Alexa,…
What counts as a robot now anyway?
If you google search ‘Robots at CES’ what do you expect to…
CES shows the power of 5G connectivity beyond the smartphone
CES 2019 promises the dawn of 5G hyper-connectivity – but not just…
Hey CES, show us the future of gadgets and technology
2019’s tour into the wonderful world of new technology, from AI to…
Turning barriers into opportunities: The food brands offering resolution beating indulgence
The new year brings with it resolutions and with them, the inevitable…
Travel & Lifestyle: The Year in Review
It’s been a big year for TVE and the Travel & Lifestyle…
What to expect from the future of MedTech
For two days late last year, Stamford Bridge, home of Chelsea football…
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
Part 4: Embracing New Purchase Channels It is no secret – and…
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
Part 3: Re-evaluating Positioning and Messaging It is no secret – and…
The fight for the new shelf: ecommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it…
Why the Horlicks acquisition signals new opportunities for Unilever’s overarching brand purpose.
As one of the last moves from outgoing CEO Paul Polman, Unilever’s…
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
Part 2: Updating Packaging It is no secret – and no surprise…
Are brands thinking about Black Friday too late? Watch our video for more…
This Black Friday TVE hit the streets to get a close encounter…
How Scotch is making moves to reach the next generation of drinkers…and keep up with the pack
Part I: Developments in Product It is no secret – and no…
How is consumer finance failing a generation? Book review: Money: A User’s Guide by Laura Whateley
Journalist, Laura Whateley (who failed her first year of economics at university,…
The fight for the new shelf: eCommerce offers new opportunities
For decades, brands have fought to communicate a strong proposition where it…
Flavourful Futures: The brands satisfying the UK’s desires for innovative flavours
Consumer’s palettes are expanding quicker than ever in the UK. Here’s a…
4 Ways Big Data Will Drive Big Change For The NHS
The Value Engineers recently had the privilege of attending a talk over…
‘The invention of the ship was also the invention of the shipwreck’: technology beware…
TVE visited the V&A’s exhibition, The Future Starts Here, to find out…
Diabetes and the consumerisation of healthcare
World Diabetes Day Thoughts What does the consumerisation of health mean? It…
Diabetes from the consumer perspective
World Diabetes Day Thoughts The NHS is one of the great achievements…
Amazon Disrupts Diabetes Care
World Diabetes Day Thoughts Amazon – as in the trillion-dollar consumer goods…
How to launch in the US: a helping hand for Hotel Chocolat
We are often asked at The Value Engineers to tackle the big…
On your bike, Peloton – this is Athleisure’s territory
With Peloton, an in-home virtual spinning class, spending £50m on getting into…
The Best Thing Since Sliced Bread: Anyone for a T&T?
This blog forms part of our wider The Best Thing Since Sliced…
The iDoctor will see you now…
What about Fitbit? A simple questions but not necessarily a simple answer.…
What Huel V Soylent can teach brands about competition.
The meal replacement drinks market has grown rapidly over the past year…
Medical femtech is a giant leap for womankind
For so long, the advent of technology has been pitched as a…
Three’s mission to prove #PhonesAreGood
Many people find themselves in a quandary these days when it comes…
Who watches the Watchmen? Good hacking question.
General Data Protection really needs some better champions. Who’s watching your Vital…
‘Millennials’ & ‘Gen Z’: they’ve killed Club 18-30, but we’re not mourning
They’ve done it again – the industry-shifting forces that are the Millennials…
TVE introduces Simon Stokes
At last! I have joined The Value Engineers after stalking them for…
Blurred Boundaries: Innovation in Today’s snacking market
Innovation in FMCG today more than ever causes brands to cross traditional…
TVE Introduces Alice Shinner
The dreaded post-graduation questions set in around Christmas. ‘’What are you going…
Coca-Cola: No longer the sugar daddy?
Prevailing health concerns, the sugar tax and increasing media criticisms has placed…
Here comes the bride…the grand union of AT&T and Time Warner
With the merger between AT&T and Time Warner finalised, we’ve been thinking;…
Apple’s conservative content: a market niche or a missed opportunity?
Mangled zombie corpses, gratuitous swearing, and graphic sex scenes: in an age…
Why Coca-Cola is right to consider Cannabis
Hot on the heels of a £3.9bn buyout of Costa Coffee last…
Does alcohol have a right to play in health?
Whilst it may seem counter intuitive to pair additional health benefits with…
CLR CFF: The Best Thing Since Sliced Bread
This blog forms part of our wider The Best Thing Since Sliced…
TVE Introduces Isobel McVey
After studying International Relations at the University of Birmingham, I had thrown…
Women – the untapped investors
The idea of a company ignoring 50% of their potential customer base…
Frida Kahlo and the future of prosthetics
Having recently visited the extraordinary Frida Kahlo exhibition at the V&A, which…
What do engine oil, baby food and personal investments have in common?
You would be right in thinking that the answer is not a…
TVE Introduces Irina Ikonsky
I was studying literature in graduate school when I decided to do…
Why it’s good to play dumb in the arrogant world of tech
The world of tech has every right to be arrogant. We live…
“Fortnite, I want my money back…”; gaming & the world of esports
For a “free-to-play” game Fortnite’s Battle Royale generates boatloads (or treasure chest-loads)…
The New Content Models
In the first quarter of 2018, Netflix serviced more than 7.5 million…
4G 5G 6G… Why should I care
Now think about the moment you bought your first 4G enabled phone.…
Beat The Heat: The four brands winning the summer heatwave
I know you’ve heard it 1000 times, but it has been quite…
Week 4: Looking Beyond Plastic Free July
Back in 2011, a handful of participants in Western Australia kicked off…
TVE introduces Tilly Mitchell
I first found out about The Value Engineers after performing in a…
TVE introduces Charlie Rodman
After graduating from Duke University having studied Military History (with a focus…
TVE introduces Caroline Camm, our summer intern
The Value Engineers have been on my radar for just over a…
What can we learn from DAZN’s success? An exclusive interview with Sarah Beattie
This week we’ve exclusively spoken to Sarah Beattie, VP PR, Comms &…
Well I know when you’re around, ’cause I know the sound of your brand
A musician by training, I’ve always been interested in how sound can…
How addicted are we to our mobile phones?
I heard a new word recently: nomophobia. As much as it sounds…
What Should Marketers Be Asking Of Big Data?
What’s the big data dream for marketers? It’s a question worth asking…
Bundle the Bundle Part 2: Go Binge with Three
In our Bundle the Bundles Part 1, we looked at how bundling…
Bundle the Bundles Part 1: Sky’s Irresistible Proposition
There has been some blue sky thinking at Sky: the company is…
What is the Next Chapter for Storytelling in Games?
Last month I went to this year’s London Games Festival and attended…
Heather, + her 3 months in New York City
When I first came to New York City on a music tour…
SXSW: Superficial Sparkles Just Won’t Cut It In Content Marketing
Never one to shy away from an inflammatory opinion, Mark Ritson called…
Can Thinking Of Yourself As A Tech Brand Keep You Caged? Don’t Forget; The Sky’s The Limit.
In some of our previous thinking, we told you to remember the…
ESports Is Growing: Who Wants In On The Party?
This morning I Googled ‘lol’ expecting the top results to tell me…
Don’t Just Count My Steps, Protect Them
I am currently in the middle of a three month secondment with…
Change Is Coming; Innovating For A New Media Consumer
One would have to have been living under a rock for the…
How Will Cloud-Based Gaming Disrupt the Hardware Industry?
French start-up Blade’s recent launch of desktop-as-a-service Shadow in the US has…
Confessions of a Tech Early Adopter: To Apple Watch Or Not?
I’m a self-confessed early adopter of tech. I can’t resist getting my…
There’s an App for That: An Eclectic Mix of Services in the Palm of Your Hand
Picture this: You’re in the cinema, three quarters of the way…
Rachel, and her first 6 months at The Value Engineers
Going from school to university, you get very used to long holidays,…
Lucy, and her first 6 months at The Value Engineers
Last week we held the first round of interviews for our next…
Bowling, Bingo or VR: Do We Need to Reframe the Market for Virtual Reality?
When we talk about VR, we most often do so in the…
How Citymapper Uses Data To Perfect Transport Solutions
Citymapper has a clear mission that it shouts loud and proud: “make…
Wearable Tech; Is It Capitalism At Its Best and Worst?
There’s an interesting part of Paul Mason’s book, Postcapitalism, in which he…
Time To (Amazon) Go; How Can Brands Stand Out?
The irony of queuing to go into the new Amazon Go queue-less…
The Miracle Of Mirai; No Two Disruptions Look The Same
“The motor industry should stop fiddling about with its pointless batteries and…
BrandLords: The Role Of Brand In The Smart Home
In five short years, the smart home assistant has grown from a…