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Insights

Category: <span>STRATEGY</span>

Design

11th September 2026

What changed because of your segmentation?

SEGMENTATION

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Measurement

3rd September 2026

How much segmentation do you actually need?

SEGMENTATION

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Direction

27th August 2026

Find the difference that changes the decision

SEGMENTATION

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Cityscape view

20th August 2026

Precision is not direction: knowing more does not mean knowing where to focus

SEGMENTATION

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Watering plant

13th August 2026

Growth needs focus

SEGMENTATION

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Through the gateway to adventure

10th July 2026

The first experience is the most overlooked part of franchise expansion strategy

STRATEGY

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2nd July 2026

40 Years. Lean in or move on?

STRATEGY

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Steps, Start, Onboarding

30th June 2026

Tech hardware innovation: the problem isn’t acquisition, it’s onboarding

STRATEGY

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Light bulbs yellow

10th June 2026

Avoiding the CommoditAIsation epidemic: Where to invest as a brand builder in 2026

STRATEGY

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Luther Yonel Unsplash

20th May 2026

Segmentation in the wild: Why podcasting demands a new playbook

STRATEGY

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