Case Studies

The world of work is changing fast. The shift to remote working accelerated by the pandemic has evolved into a more fluid hybrid model, with people working across homes, offices, cafés and everywhere in between.

For Jabra, a leader in workplace audio and video technology, this created both an opportunity and a challenge. While demand for collaboration devices had surged, the future needs of hybrid workers were far less clear.

GAIL's had built a loyal following and a strong reputation for artisan bakery, coffee and freshly prepared food. But after years of successful expansion across London, growth was reaching a natural inflection point.

To unlock its next phase of growth, the business needed to look beyond its core customer base and beyond the M25. The challenge was to expand into new locations and attract new consumers without losing the qualities that made GAIL's distinctive.

Technology, entertainment and connectivity are evolving faster than ever. Consumers have more choice, higher expectations and an increasing number of brands competing for their attention.

For Sky, maintaining relevance across categories including TV, broadband and home security requires a deep understanding of changing consumer needs and a clear view of what makes the brand distinctive.

The cross-channel travel market had become increasingly competitive, with consumers faced with cheaper and faster ways to reach Europe.

For Brittany Ferries, competing on speed alone was never going to be the answer. The opportunity was to reframe the value of the journey itself and create a more compelling reason to choose sea travel.